Generate and disseminate knowledge of bird populations

• Expand Integrated Monitoring in Bird Conservation Regions program to understand bird distribution and population sizes at various scales in order to facilitate conservation at local and national levels
• Publish the latest scientific findings in peer-reviewed and popular literature
• Increase access, user-friendliness and application of data for decision-makers

Identify limiting factors that cause population declines

• Interpret long-term trends to provide a scientific foundation for conservation action impacting multiple species
• Deepen our expertise with grassland species through research on the biological factors limiting populations across the annual cycle of grassland birds
• Identify solutions to address population declines for grassland birds across their annual cycle

Integrate scientific data into management and conservation

• Provide rigorous research and monitoring that meets diverse stakeholder goals and needs
• Focus science and stewardship programs on priority species and habitats most in need of conservation
• Work with partners to evaluate, adjust and integrate science-based bird conservation into their conservation strategies, actions, and long-term planning

Build broader support for bird conservation

• Actively engage the diverse ethnic, cultural and socioeconomic populace of our region to raise awareness and participation in bird conservation
• Elevate birds as a priority for conservation in the publicarena
• Provide workshops, resources and other tools that promote and enable healthy wildlife and human communities

Raise the next generation of leaders, decision-makers and scientists

• Educate people of all ages through active, experiential nature-based programs
• Raise the next generation of bird conservation champions through internships, leadership programs, field training and career modeling
• Build skills and confidence among young people through hands-on learning in science, technology, engineering, art and math (STEAM)

Increase participation in and exposure to bird conservation science

• Operate a network of bird banding stations that enable the public to see wild birds up close and experience science in action
• Build our team of dedicated, trained volunteers to engage people of all ages in science and nature
• Expand and build sustainable, engaging citizen science initiatives that contribute to our knowledge and understanding of birds

Develop and cultivate a culture of land stewardship

• Raise awareness of bird and habitat conservation needs on private and public lands
• Share positive conservation outcomes and inform people about the economic and environmental benefits of enhanced stewardship practices
• Cultivate and maintain long-term partnerships with landowners to understand and support motivations that lead to conservation action

Deliver bird conservation on private and public lands

• Support a network of biologists working in partnership to help deliver habitat restoration and wildlife-friendly management practices in priority landscapes
• Provide technical assistance to land managers and decision-makers about land-use planning that promotes and enables healthy communities
• Promote good stewardship through voluntary, cooperative conservation that creates a network of private lands delivering win-win solutions for people and wildlife

Create and contribute to conservation coalitions, partnerships and plans

• Be recognized as trusted thought leaders in the world of bird conservation
• Invest in key partnerships with state and federal natural resource agencies, universities, and other NGOs to build synergy and consensus for bird conservation
• Work across political and jurisdictional boundaries throughout the Americas to help advance conservation of birds’ full annual cycle

Create a sustainable and adaptive organizational model

• Support collaborative and consistent work plans that align with strategic goals and objectives
• Integrate funding strategies and processes to focus on priority programs and needs
• Continually maximize efficiencies across all program and administrative teams
• Ensure a culture that promotes diversity, innovation and organizational sustainability

Invest in our people

• Attract, retain and develop excellent staff that meet organizational needs
• Build a strategic, effective and highly engaged Board of Directors
• Provide enrichment opportunities for Board, staff and volunteers to invest in their personal growth and build a lasting commitment to the organization

Build Bird Conservancy’s operating infrastructure

• Modernize information technology infrastructure to meet organizational needs
• Assure security safeguards for the expansive bird datasets we manage
• Increase investment in the Environmental Learning Center at the Old Stone House as an inspiration point to nature and a base of operations for our organization

Diversify Bird Conservancy’s funding model

• Diversify our funding, leveraging private and public dollars to advance bird conservation
• Create opportunities for people to make bird conservation a part of their lasting legacy through planned giving
• Institute an endowment to ensure ongoing support for critical programs